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The Diploma in Communication (DCOMM) programme is designed to develop skills and knowledge of students poised to enter the high demand advertising, corporate communication, public relations, marketing and broadcasting industry.
DCOMM graduates can choose to progress into the following:
- BA (Hons) in Communication, Sunway University
- BA (Hons) in Advertising and Branding
- and other related degree programmes.
Programme Highlight
The DCOMM programme provides the knowledge and the contemporary skills for a global career in communication. With digital communication and media growing at a rapid pace, graduates of this programme will be equipped with the necessary skills, creative and innovative ideas, attitude and aptitude to excel in this fast-paced, high demand industry.
The Interdisciplinary modules in this programme provide global and cultural awareness, entrepreneurial literacy and community service literacy.
Through practical instructional and teaching methods, unique assessment strategies and conducive learning environment of the programme, students will be attained life-long learning and innovative skills. While exposure to the various information, media and technology modules, students will develop collaborative and communicative skills.
Students practical experience and networking opportunities will be gained through internships and professional placement.
| Intakes January / April / August |
| Duration 2 years |
| Assessment & Examinations The major objective of the assessment and examination procedures is to improve student learning and measure their comprehension. Final grades reflect: - 50% Coursework - 50% Final Examination |
| Entry Requirements |
| SPM / O-Level: Pass with minimum 3 credits including English UEC: Pass with a minimum of 3 subjects of Grade B including English Other Qualifications: Any other equivalent qualifications accredited by MQA |
| English Language Requirement For International Students only
|
Career Prospect
A career in communications can spread over a wide range of fields including business, human resources, marketing, public relations, corporate communication, broadcasting, advertising and branding. An abundance of career opportunities is also present in the fields of digital and new media.
Graduates of the Diploma in Communication should be able to communicate information effectively and efficiently to diverse audiences using a multitude of communication platforms and medium available. Graduates of this programme will be able present information about their products, services, ideas and concepts in the best possible way to their consumers, clients or audiences.
Careers in communications include:
- Media Planners
- Brand & Corporate Communication Strategist
- Web & Social Media
- Advertising, Promotion & Marketing
- Public Relations
- Copywriter
- Editors & Writers
- Customer Relations Manager
- Journalist, Bloggers and Vloggers
Progression Pathway
Programme Structure
Introduction to Mass Communication
Communication Psychology
English for Academic Purposes
Graphic Communication
Interpersonal Communication
Principles of Corporate Communication
Principles of Journalism
Communication Theory and Practice
Introduction to Information Technology
Principles of Public Relations Media, Culture and Society
Video Production Modern Electronic Media
Writing for Mass Media
Intercultural Communication
Communication Law & Ethics
Publication & Production Design
Basic Photography
Introduction to Film Studies
Organisation Communication
Media Planning & Management
Integrated Marketing Communication
Persuasive Communication
Advertising & Promotion Internship
MOHE General Studies
Malaysian and International students are required to pass the MOHE General Studies subjects
- Malaysian Studies 2
- Creativity & Innovative Thinking Skills
- Moral Education / Islam Education
- Community Service
- Bahasa Kebangsaan A
(applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
- Malay Language for Communication 2
- Creativity & Innovative Thinking Skills
- Moral Education / Islam Education
- Community Service