After developing a solid grounding in business in your first year, customise your degree with a major in Management and Innovation.

This major provides you progressive and integrated learning in management and innovation. Students will learn management and innovation techniques and strategies, and gain skills to be a strong business leader. You will be exposed to the dynamic and fast-paced global business world.

If you’re a budding entrepreneur or would like to pursue a business career within organisations, this course will give you the insights you need to build on your management skills and creativity.

Study the Management and Innovation major to develop creative knowledge and nurture unique ideas. You’ll gain theoretical and practical skills to build innovative organisations through the management of a creative and diverse mobile workforce.

Course description

Become a business leader with this Management and Innovation business major. After developing a solid foundation in your first year, you will develop key industry-focused skills in communication, negotiation, teamwork, problem solving and strategic thinking.

Core Subject

Year 1


BAO1101      Accounting for Decision Making
BCO1102      Information Systems for Business
BEO1105      Economic Principles
BEO1106      Business Statistics
BHO1171      Introduction to Marketing
BLO1105       Business Law
BMO1102      Management and Organisation Behaviour
BPD1100       Integrated Business Challenge
Year 2 & 3

Compulsory Major

BMO2002       Strategic Management
BMO2004       Business Ethics
BMO2005       Innovation and Entrepreneurship
Knowledge Management Practices for Innovative Organisation
BMO2000       Human Resource Management
BHO3373       International Marketing
BMO3332       Managing Organisational Change
BPD3100       Applied Business Challenge

Compulsory Minor (Discipline Minor)

Integrated Marketing Communications
BHO2285       Marketing Research
BHO2434       Consumer Behaviour
BHO3439       Marketing Services and Experiences
Suggested Elective (Breadth Minor)

BPD2100       International Business Challenge
Elective 1
Elective 2
Elective 3
(Students are given option to choose electives from other majors that are being offered during the semester)

*Subject to change


Career opportunities for graduates of this course include entrepreneurship, service management, management consulting, human resources, general management, training and development, operations management and strategic planning.


This specialisation is offered as an option as part of the Bachelor of Business (Hons) degree.

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