This major equips graduates with a sound business education in marketing as well as the flexibility in the choices of electives and optional practical experience in the field of marketing and service experience. Launch your marketing career with a course that provides you with real-world exposure and a solid foundation in your first year. You will learn marketing theories and ways to implement practical marketing solutions with an in-depth understanding of customer needs in the marketplace.

Course description

Core Subject

Year 1


BAO1101      Accounting for Decision Making
BCO1102      Information Systems for Business
BEO1105      Economic Principles
BEO1106      Business Statistics
BHO1171      Introduction to Marketing
BLO1105       Business Law
BMO1102      Management and Organisation Behaviour
BPD1100       Integrated Business Challenge
Year 2 & 3

Compulsory Major

BHO2259     Product and Services Innovations
Integrated Marketing Communications
BHO2285     Marketing Research
BHO2434     Consumer Behaviour
BHO3373     International Marketing
BHO3439     Marketing Services and Experiences
BHO3435     Marketing Planning and Strategy
BPD3100     Applied Business Challenge

Compulsory Minor (Discipline Minor)

BEO2002     International Business Context
BEO2003     International Economics and Finance
BEO2004     International Trade Practices
BEO3430     International Economic Analysis
Suggested Electives (Breadth Minor)

BPD2100 International Business Challenge
Elective 1
Elective 2
Elective 3

(Students are given option to choose electives from other majors that are being offered during the semester)

*Subject to change



This course leads to employment in the fields of general marketing, marketing research and analysis, promotions and public relations, and fundraising. Become an integral part of any organisation’s marketing and communications efforts with a degree in marketing. Career opportunities include roles such as market analyst, marketing and communications officer, fundraising officer, brand strategist and social media coordinator.

Professional Recognition

This business major is accredited by the Australian Marketing Institute (AMI).


Mark Foong Tian Jin
Marketing & International Trade
Costa Coffee Malaysia
General Manager, Operations
" VU is the place to experience the best years of your life. The programme emphasises the importance of activities both inside and outside the classroom with a certain finesse. "
Khurram Klevedal
Samhall AB, Sweden
Area Manager
" VU is one of the best things that ever happened in my life. I miss everyone, my lecturers, the admin staff and my friends. Love you all."


This specialisation is offered as an option as part of the Bachelor of Business (Hons) degree.

Click below to learn more about the programme