This major equips graduates with a sound business education in marketing as well as the flexibility in the choices of electives and optional practical experience in the field of marketing and service experience. Launch your marketing career with a course that provides you with real-world exposure and a solid foundation in your first year. You will learn marketing theories and ways to implement practical marketing solutions with an in-depth understanding of customer needs in the marketplace.
CORE BUSINESS UNITS
BCO1102 Information Systems for Business
BEO1105 Economic Principles
BEO1106 Business Statistics
BHO1171 Introduction to Marketing
BLO1105 Business Law
BMO1102 Management and Organisation Behaviour
BPD1100 Integrated Business Challenge
BHO2434 Consumer Behaviour
BHO3373 International Marketing
BHO3439 Marketing Services and Experiences
BHO3435 Marketing Planning and Strategy
BPD3100 Applied Business Challenge
Compulsory Minor (Discipline Minor)
BEO2003 International Economics and Finance
BEO2004 International Trade Practices
BEO3430 International Economic Analysis
BPD2100 International Business Challenge
(Students are given option to choose electives from other majors that are being offered during the semester)
CAREERS AND PROSPECTS
GRADUATE OUTCOMES AND CAREERS
This course leads to employment in the fields of general marketing, marketing research and analysis, promotions and public relations, and fundraising. Become an integral part of any organisation’s marketing and communications efforts with a degree in marketing. Career opportunities include roles such as market analyst, marketing and communications officer, fundraising officer, brand strategist and social media coordinator.
This business major is accredited by the Australian Marketing Institute (AMI).
Marketing & International Trade
Costa Coffee Malaysia
General Manager, Operations
" VU is the place to experience the best years of your life. The programme emphasises the importance of activities both inside and outside the classroom with a certain finesse. "
Samhall AB, Sweden
" VU is one of the best things that ever happened in my life. I miss everyone, my lecturers, the admin staff and my friends. Love you all."
This specialisation is offered as an option as part of the Bachelor of Business (Hons) degree.
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